Intelligent nutrients where to buy

The decades-old beauty line Intelligent Nutrients, created by Aveda founder Horst Rechelbacher, is going through a conscious consumer-focused rebrand. In the next two weeks, Intelligent Nutrients will become I-N, with a new look, and fresh packaging and products that will be sold via its DTC site, salons and spas, and other retail partners.

Originally created by Rechelbacher as a supplement brand in the s, Intelligent Nutrients first transitioned to beauty products in Since Rechelbacher passed away in , his partner Kiran Stordalen and daughter Nicole Rechelbacher have been at the helm of the brand as co-owners and co-presidents, and driving its transformation.

New products launched for the rebrand are in the skin, hair, body and fragrance categories, and candles are on the way later this year. Today the company is run by his wife Kiran and daughter Nicole, and stays true to his philosophy that "everything we put in and on our bodies must be nutritious and safe".

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