How do they make ciroc

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If the email address you submitted is associated with your online ABC Access account, then you will receive a temporary password. If you have not previously created an online account, please do so now.. Update Password. New Password. Diddy does not have his own champagne, however he has something just as or perhaps even more valuable, which is his deal with Diageo's Ciroc vodka.

He started out with them in the late s, and at that point, Ciroc was just a middling vodka brand being shilled by no-name former NFL players. They decided to take a chance on Diddy, and they didn't really have anything to lose, because Ciroc wasn't doing very well. It was about the fiftieth ranked vodka in the world and so Diddy came on and he applied his typical marketing panache and his shock and awe salesmanship, this was around the time that Barack Obama was running for president.

He started calling himself Ciroc Obama, giving that free product placement, within only a few years, Ciroc was number two in the premium vodka category, to only Grey Goose doin' about two million cases a year. There's a really fascinating connection between Diddy and Jay-Z in the spirits world.

Between the two of them, I mean you think, you know same job description, hip hop mogul, two very different guys, two very different approaches. But born a month apart, in the same city, both named Shawn and they both use the same cheap grape as the base of two of their most important products, that's the Trebbiano grape, which is considered by wine officials to be, you know sort of a, a nothing grape, it's a filler, it's table wine.